You’ve spent a lot of time crafting the perfect message, logo, website, and marketing materials for your brand. You went back and forth with a designer to get your logo lined out just right. You worked with a content writer to craft an impactful and cohesive tagline and brand message. You even had custom business cards printed. But, none of this will stay consistent over time if you don’t have brand guidelines.
• What is a BRAND IDENTITY BOOK •
A brand book is a a set of tools and rules on how to use your branding elements. The guidelines are used by designers, writers and anyone else using your brand’s elements like your logo to create marketing materials.
The top elements of brand book
○ The color palette that your brand uses
○ The different typography associated with your brand including the various typefaces and families
○ The different typography associated with your brand including the various typefaces and families
○ The different versions of your logo design and how they are to be used
○ Graphic elements that can be used separately from a logo
○ Symbols may be included, if your brand contains any
○ Wordmarks are included when appropriate
○ Brand tone is also included, if your brand has an established tone of voice for messages and content
• WHY DO YOU NEED BRAND GUIDELINES •
Whether your business is large or small, brand guidelines are critical to helping your brand to work effectively. Without these guidelines, your brand’s message can change at any point just because a logo was used improperly or because someone didn’t know to use the wordmark instead of a graphic element.
The most important reasons why you need a brand identity book:
○ Brand Consistency – In order for any brand to be effective, it needs to be consistent. If you change your logo’s colors to better fit a certain marketing material, then it may not be recognizable to your consumers or clients anymore.
○ Sets Standards and Rules – Not only will the guide contain things like different logo variations, but it will include examples of how not to use those logos. Rules like clear spacing around logos are just as important as knowing when to use the logo versus the wordmark.
○ Avoids Confusion – A new employee won’t know the rules of your brand identity, at least not right away. Having brand guidelines in place will help avoid confusion for those using the brand elements and keep your brand consistent.
A brand identity book is created after establishing a color palette, logo, brand voice, and all of your other brand elements.
If you are just now building your business and brand, then it’s a perfect time to have your branding done and your guidelines created. If your brand is already well established, but you don’t have brand guidelines, I would love to help. It’s never too late to develop brand identity guidelines. In fact, recognizing you need them means it’s the perfect time to have them created.
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• WHAT DO I NEED TO DESIGN YOUR FLYER •
○ If you already have a logo design and you would like to order a brand identity book, you can send it in a vector / pdf format at alex_cercel2000@yahoo.com.
• WHAT IS THE DELIVERY PROCESS •
○ The delivery time is 5 days
• WHAT YOU WILL RECEIVE •
○ PRINT – READY FILE
• PLEASE NOTE •
○ The design is for personal use only and can not be distributed
○ Digital download only, no physical items will be sent to you
○ Because it is a digital item, no refunds will be given out!
• Complete you BRAND IDENTITY with a custom brand identity!